Reviews can help increase revenueīusinesses with lots of positive online reviews can see an increase in website traffic. This means potential customers can trust what they say. Those that share their first-hand experiences online are looking to be honest. Online reviews are as strong as word-of-mouth referrals in the digital age. One botched dye job can be burnt on someone's memory (and hairline) for a lifetime, so you’ve got to make sure you have authentic, positive feedback out there that’s come directly from happy customers. No matter how well your marketing campaigns do, people will always be sceptical about trying out a new salon. And getting great reviews online is your best way of winning those top search rankings. The first page of any search result gets the most clicks, so Google reserves those spots for the best of the best. It’s as simple as this: the more information provided to Google, the easier it is for Google to boost highly rated businesses to the top of the search rankings so that more users can find you. And Google reviews feed into the algorithm and tell the platform that you’re an expert at what you do, essentially saying “hey, this business knows what it's doing.” More star ratings and customer experiences shared on Google about your salon means Google can easily evaluate your success with the information provided. Google uses an algorithm to provide its users with the best information out there. There’s more: personal recommendations and star ratings help increase your leads, online traffic, search rank, and trust. In the same vein, bad or fake reviews could put people off booking with you, so it’s important that you create great customer experiences and win as many good reviews as possible. Potential customers want to trust they’re in good hands way before they walk through your salon door, and positive reviews give them the assurance they’re looking for.
Why are online reviews essential for salon owners?įinding the perfect salon can be like finding a needle in a haystack. Read our in-depth guide to score more Google reviews than you thought possible, and find out why you’ll never overlook the power of reviews again. If you’re not paying attention to your online reviews, you’re missing out on harnessing the power of a positive reputation and boosting your revenue ( by 18% or more ).Īlongside reviews on your online booking platform and online marketplace, Google reviews are a great way to start building your reputation. Not only do positive reviews prove your salon’s legitimacy, they also provide unbiased feedback on your services. The more high quality reviews and testimonials you have, the higher Google’s local search ranking algorithm will place you in Google search results when potential customers are looking for treatments.
Take reviews through your booking app for the best resultsĬollecting Google reviews for your business is one of the easiest, most effective ways to build your online presence.10 ways to get more Google reviews for your salon.Why are online reviews essential for salon owners?.
0 kommentar(er)
